About Distell

Our Business Philosophy

Who we are

Distell Group Limited is Africa’s leading producer and marketer of spirits, fine wines, ciders and ready-to-drinks. Distell employs about 5 300 people worldwide and has an annual turnover of R19,6 billion.

Our mission

We craft distinctive alcoholic beverage brands, enhance memorable moments and inspire responsible enjoyment. The value we create enriches the lives of our people, shareholders and the communities within which we live and work.

Our vision

We are a proud African alcoholic beverages company with heritage, global reach, world-class people and the ability to do extraordinary things!

Our purpose

We exist to provide unique moments of social enjoyment through the responsible marketing of well crafted ciders, wines and spirits.

Our values

  • Customer and consumer focus – We are passionate about our customers and consumers.
  • Courage – We are enterprising and courageous in the way we tackle challenges and opportunities.
  • Responsibility – We take ownership of our words, actions and commitments.
  • Respect – We respect people’s views, attitudes and opinions.
  • Integrity – We act with integrity at all times.
  • Collaboration – We are one Distell team!

Our Key Strengths

  • Differentiated brand and product portfolio straddling all key occasions
  • Brands with rich provenance and authenticity
    • South Africa’s Winelands
    • Historic French cognac region
    • Wind-swept Scottish Isles
  • Portfolio ideally suited to intermediate premiumisation in developing markets
  • Strong balance sheet position
  • Impressive agricultural asset base with potential to unlock value
  • Organisational culture that thrives on innovation
  • A diverse pool of talented professionals