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Distell Group Holdings Limited

Specific repurchase of Distell ordinary shares, distribution of circular and notice of general 26 May 2022


Investment Case

'We are capturing premium and mainstream opportunities and building
scale in priority markets while continuing our journey to create
a leaner, focused and more agile organisation.'

Richard Rushton, Group CEO

Our Heritage is our pride

Distell is the only South African-owned and operated alcoholic beverages company and Africa's leading producer and marketer of wines, spirits, ciders and RTD's, sold across the world.

We are pioneering new markets

We are becoming a geographically diverse group that is building long-term platforms to unlock growth in various geographies.

Key Success Factors

Markets outside of South Africa are contributing almost a quarter of revenue.

We yield results that matter

Key Success Factors

Financial performance:

Cash generated from operating activities


  • 496,2
  • 874,6
  • 1 416,9
  • 1 626,8
  • 1 864,3
  • 2 266,7



  • 15 725 608
  • 17 739 609
  • 19 588 970
  • 21 470 120
  • 21 940 043
  • 24 230 765
We leverage
our focused

Distell's unique competitive advantage is our balanced category spread


Distell's wines, with their rich heritage, have built significant mainstream and premium opportunities and are sold on every continent.


Amarula is ranked as the world's second-largest cream liqueur and Distell is South Africa's leading producer of brandy.


We pioneered the cider category in South Africa to become the second-largest producer of ciders worldwide.

Our repertoire of brands:

Resonate with a broad spectrum of consumers with different

Taste Profiles

Play accorss the

Price continuum

Are enjoyed by

Mixed-Gender drinking occassions worldwide

We value our brandcrafters

We are building an empowered, high-performance organisational culture that encourages innovation from a diverse pool of talented professionals.

Key Success Factors
  • Distell maintained B-BBEE level 4 status (up from level 8 in 2016).
  • We strive to further socio-economic development and make meaningful contributions to the communities we operate in.
  • In 2018 the Distell Development Trust disbursed R7,5 million to 12 programmes.

We are commited to
crafting a lasting legacy

We find opportunities at each point along our value chain to do more, be better and foster positive change in the lives of our stakeholders.

Key Success Factors

Electricity usage


per litre of production year on year

Greenhouse gas emissions


year on year

Water usage


per litre of production year on year



Creating memorable moments,
crafting a better future

Strategic drivers

Grow consumer love for our brands

Sustained equity in our top 10 brands

Growth through innovation

Contribution to revenue

Leverage our asset base

Real conversion cost decline

Foster a winning culture

Customer and consumer focus, one
Distell, execution excellence

Transform our strategic capabilities

Digitally enabled, future-fit

Care and contribute

Eco-efficient, a force for good in society

Strategic ambitions

‘How to win’

Sustainable growth and returns

Revenue, nominal South African GDP %, ROIC

Purpose-led brands

Embedded in our top 10 brands

Geographic goals

‘Where to play’

Defend and grow in South Africa

Market share

Expand in Africa


Build international premium spirits

Strategic partnerships

Directorate & executive

Chairman & board



BAcc (Hons), MPhil (Oxon), CA(SA)

Non-executive chairman

Tenure and committees: Appointed to the board, as member of the remuneration committee and the nomination committee in 2012 and as member of the investment subcommittee in 2015. Appointed as chairperson of the board in 2016 and as chairperson of the investment subcommittee in 2015.

Other: Chief executive officer of Remgro and a director of, among others, RCL Foods, RMI Holdings Limited and Mediclinic International PLC.


BCom (Acc), H Dip Acc, CA(SA)

Independent non-executive

Tenure and committees: Appointed to the board in 2005, as member of the audit committee in 2006, as chairperson of the social and ethics committee in 2012, as member of the risk and compliance committee in 2016, as member of the investment sub-committee in 2015 and as member of the remuneration committee and the nomination committee in 2017.

Other: Investment executive at WIPHOLD and nonexecutive director of various WIPHOLD investee companies.


BSc (QS), MBA (Cum laude), Doctor of Business Administration (DBA) – Finance, CD(SA)

Independent non-executive

Tenure and committees: Appointed to the board in 2015, as member of the audit committee in 2016, as chairman of the risk and compliance committee in 2016 and as member of the social and ethics committee in 2016.

Other: Chairperson of Plexus Holdings, an investment management business he founded in 1995. He also serves as director of Professional Provident Society (PPS) Insurance Company and PPS Investments. He is a member of the advisory board of the University of Stellenbosch Business School (USB), chairperson of the audit and risk committee and a member of the investment committee of Stellenbosch University. Additionally, he is professor extraordinaire at the USB, Honorary Consul General of Slovenia for South Africa and Deputy Dean of the Consular Corps of Cape Town.


Business Economics, Erasmus University in Rotterdam, Holland

Independent non-executive

Tenure and committees: Appointed to the board and as member of the investment subcommittee in 2019.

Other: Chairman of Enactus, chairman of Mr Green Africa and chairman of Foods United.



Non-executive (alternate for Jannie Durand)

Tenure and committees: Appointed to the board, as alternate director for Jannie Durand, in 2014, to the investment subcommittee in 2015 and to the risk and compliance committee in 2016. He attends the audit, remuneration and nomination committee meetings as an invitee.

Other: Board member of RCL Foods Limited and Head of Corporate Finance at Remgro.



Independent non-executive

Tenure and committees: Appointed to the board in 2000.

Other: Group chief executive officer of Community Investment Holdings Group, non-executive chairman of Schneider Electric, non-executive deputy chairman of Jasco Electronics Holdings and non-executive director of Air Liquide Healthcare and of AfroCentric Limited.


MBA (Brunel) and CAIB(SA)

Independent non-executive

Tenure: Appointed to the board in 2015 and as member of the risk and compliance committee in 2016 and the audit committee in 2018.

Other: Director on the boards of FirstRand and FinMark Trust.



Independent non-executive

Tenure and committees: Appointed to the board in 2011 and as member of the investment subcommittee in 2015.

Other: Founder director of PSG Group, Capitec Bank Holdings and Zeder Investments. He is also non-executive director of Kaap Agri Investments, and serves on selected audit and remuneration committees.



Independent non-executive

Gender: Male

Tenure and committees: Appointed to the board in 2008 and as lead independent director in 2016. He was appointed as chairman of the remuneration committee in 2013 and as chairman of the nomination committee in 2017. He has been a member of the investment subcommittee since 2015.

Other: Retired managing director of SABMiller Africa and Asia, where he served on several boards of SABMiller subsidiaries, and was also an executive committee member of SABMiller PLC. He is also a director of Standard Bank.


BCom (Hons), CA(SA)

Independent non-executive

Gender: Female

Tenure and committees: Appointed to the board in 2008, as chairperson of the audit committee in 2009, as member of the risk and compliance committee in 2016 and investment subcommittee in 2015.

Other: Founder, director and chief financial officer of the Universal Healthcare group of companies and formerly a director of WIPHOLD and Concor. She was also a member of WIPHOLD’s audit committee and chaired the Concor audit committee.



Group CEO

Tenure: Richard was appointed to the board in 2013 following various leadership roles at SABMiller in Africa, Asia and Latin America since 1997. He initially held leadership positions at Barclays and Adcock Ingram before joining SABMiller. Richard’s role is to ensure the company delivers on its key strategic objectives and to build a highperformance culture within the company.

Richard is responsible for SDG 8


BCompt (Hons), CA(SA), CFA

Group CFO

Tenure: Lucas joined Distell in 2014 from Remgro, where he was an investment executive overseeing a specific portfolio of investments since 2008. Lucas was appointed to his current position in September 2015. He oversees the financial sustainability and growth of Distell through financial planning, reporting, mergers and acquisitions, risk management and investor relations.

Lucas is responsible for SDG 7



Director: supply chain

Johan holds a BEng (Chemical), a PrEng and an MBA. He joined Distell in 2016 as the head of manufacturing and was appointed as director: supply chain in 2017. He is responsible for optimising Group supply chain operations across procurement, planning, manufacturing, warehousing, logistics and technical centres of excellence (intrinsics, engineering, capital projects and safety, health, environment, risk and quality). He began his career at Anglo American, and then joined SABMiller where he held manufacturing and general management roles, and Cadbury/Kraft Foods overseeing the supply chain for sub- Saharan Africa. He also held general management roles at Anglo Vaal Industries. Johan’s areas of expertise include general business, fast-moving consumer goods, integrated supply chains, manufacturing and operations.

Johan is responsible for SDG 6


Director: Global Business Solutions

Kershen holds a BCom, a BCom (Hons), CA(SA) and an MBA. He joined the Distell team in July 2015 as financial manager in New Germany. In April 2016 he moved to head office in South Africa as financial manager. He was promoted to director: corporate services in April 2019. This newly established function is the catalyst for Distell’s digital transformation. His areas of expertise include financial markets and investments, general business and risk management.

Kershen is responsible for SDG 13


Director: growth and innovation

Donovan qualified with a BCom (Hons) (Business Economics). He joined Distell as marketing director: southern Africa in 2010. In 2015 he moved on to head up the Africa business. Donovan took over the global marketing function at the end of 2017 and transitioned the role into growth and innovation for the Group, focused on transformational strategy, foresight and insight development, health and profitability of the brand portfolio, break out innovation, digital transformation and marketing capability development. His areas of expertise include Africa, general management, marketing and sales, innovation and digital transformation, human resources and agile leadership.

Donovan is responsible for SDG 12


Managing director: Africa

Len holds a BCom (Hons) (Marketing). He joined Distell as head of sales and operations in March 2017 before moving on to his current role as managing director: Africa in May 2018. Before joining Distell, Len held various leadership roles within SABMiller, the latest of which was managing director for Namibia.

His areas of expertise include general business, mergers and acquisitions, wholesale and retail operations, trade marketing and marketing, sales and operational, people and team capability building, commercial and business acumen.

Len is responsible for SDG 9


Managing director: southern Africa

Wim holds a BAcc (Hons) and CA(SA). He joined the Group in 1994, was appointed head of new business development in 2007, and took up his present position in July 2010. He is responsible for our business functions in South Africa and Botswana, Namibia, Lesotho and Eswatini, including sales, distribution and marketing operations. His areas of expertise include general business, mergers and acquisitions, and manufacturing.

Wim is responsible for SDG 3


Managing director: Venture Business

Kate holds a BSocSci (Hons) and an MBA. She joined Distell in 2003, prior to which she worked in the banking sector in the United Kingdom. She was director: corporate development, responsible for Group strategy and mergers and acquisitions. She is responsible for executing key strategic changes in the Venture Business under a renewed operating model.

Kate’s areas of expertise include business management, mergers and acquisitions, strategy development and execution, business transformation, deal integration and deal origination.

Kate is responsible for SDG 5


Acting Director: Corporate Affairs and Regulatory Affairs (CARA)

Eric holds a BEng (Industrial). He joined Distell in 2018 as the head of sustainability and was appointed as acting director: CARA in March 2022. He is responsible for developing and managing corporate and regulatory affairs through strategies and programs designed to promote a positive business environment and reputation for the Group. Before joining Distell, Eric held various leadership roles within SABMiller in supply chain, procurement, business management and sustainability. His areas of expertise include supply chains across Africa and Asia, business transformation, sustainability, ESG, Shared Value and public-private partnerships.

Eric is responsible for SDG 17

Investor Center


25th August 2022 Full-year Financial Results
Webcast link
Conference call:

24th February 2022 Interim Financial Results - 11h00 SAST
Webcast link
Conference call preregistration
Conference call
  • Johannesburg: 011 535 3600
  • Other Countries: +27 11 535 3600
  • UK: 0 333 300 1418
  • USA & Canada 1 508 924 4326

20th January 2022 Voluntary performance update & Annual General Meeting
Registration can be completed here
AGM notice & Proxy form can be found here
Date TBC Heineken deal General Meeting

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Analyst Coverage

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Sens Announcements

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Share Price Information

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Presentations & Site visits

December 2019 IWSR presentation: Growth in Africa - the opportunity beyond beer link
September 2019 KWAL Investor briefing link
5th June 2019 Investor trade visit – Tembisa link
February 2018 Springs Cidery tour link

Investor Center

Ownership Restructure


Lizelle Malan (Group Company Secretary) | Frank Ford (Investor Relations)


Tel +27 (0)21 809 7000