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Our

Investment Case

'We are capturing premium and mainstream opportunities and building
scale in priority markets while continuing our journey to create
a leaner, focused and more agile organisation.'

Richard Rushton, Group CEO

Our Heritage is our pride

Distell is the only South African-owned and operated alcoholic beverages company and Africa's leading producer and marketer of wines, spirits, ciders and RTD's, sold across the world.

We are pioneering new markets

We are becoming a geographically diverse group that is building long-term platforms to unlock growth in various geographies.

Key Success Factors

Markets outside of South Africa are contributing almost a quarter of revenue.

We yield results that matter

Key Success Factors

Financial performance:

Cash generated from operating activities

CAGR:
+37,0%

  • 496,2
    '13
  • 874,6
    '14
  • 1 416,9
    '15
  • 1 626,8
    '16
  • 1 864,3
    '17
  • 2 266,7
    '18

Revenue

CAGR:
+9,0%

  • 15 725 608
    '13
  • 17 739 609
    '14
  • 19 588 970
    '15
  • 21 470 120
    '16
  • 21 940 043
    '17
  • 24 230 765
    '18
We leverage
our focused
portfolio

Distell's unique competitive advantage is our balanced category spread

WINES

Distell's wines, with their rich heritage, have built significant mainstream and premium opportunities and are sold on every continent.

SPIRITS

Amarula is ranked as the world's second-largest cream liqueur and Distell is South Africa's leading producer of brandy.

CIDERS AND RTDs

We pioneered the cider category in South Africa to become the second-largest producer of ciders worldwide.


Our repertoire of brands:

Resonate with a broad spectrum of consumers with different

Taste Profiles

Play accorss the

Price continuum

Are enjoyed by

Mixed-Gender drinking occassions worldwide

We value our brandcrafters

We are building an empowered, high-performance organisational culture that encourages innovation from a diverse pool of talented professionals.

Key Success Factors
  • Distell maintained B-BBEE level 4 status (up from level 8 in 2016).
  • We strive to further socio-economic development and make meaningful contributions to the communities we operate in.
  • In 2018 the Distell Development Trust disbursed R7,5 million to 12 programmes.

We are commited to
crafting a lasting legacy

We find opportunities at each point along our value chain to do more, be better and foster positive change in the lives of our stakeholders.

Key Success Factors

Electricity usage

12,2%

per litre of production year on year

Greenhouse gas emissions

3,3%

year on year

Water usage

14,3%

per litre of production year on year

OUR BUSINESS ACTIVITIES

OUR GROUP STRATEGIC FRAMEWORK

Our vision

We are a proud African alcoholic beverage company with heritage, global reach, world class people, and the ability to do extraordinary things!


Our mission

We craft distinctive alcoholic beverage brands, enhance memorable moments, and inspire responsible consumption. The value we create will enrich the lives of our people, shareholders, and the communities within which we live and work.


Our purpose

We exist to provide unique moments of social enjoyment through the responsible marketing of well-crafted wines, spirits, ciders and RTDs.

OUR KEY STRATEGIC DRIVERS

Craft distinctive brands 1
  • Develop world-class marketers in Distell
  • Drive the health and momentum of our global brand portfolio
  • Deliver digitally empowered consumer experiences
  • Design portfolio strategies that are focused and predicated on market insights
Lead supply excellence 2
  • Delight our customers and improve product quality
  • Optimise the supply network for scale efficiency
  • Sustainable cost-effective sourcing
Restructure our portfolio and embed robust product portfolio management routines 3
  • Drive growth via improved focus and increase the productivity of our strategic brands
  • Reduce complexity, improve speed to market and gain cost efficiencies
Innovate ahead of the curve 4
  • Drive organic growth through innovation
  • Lead with foresight
  • Deliver with speed
Team Distell 5
  • Shape the leadership and broader organisational culture
  • Step-change performance management
  • Expand the depth and diversity of our talent pipeline
Sustainable business practices 6
  • Effectively drive transformation
  • Minimise our impact on the environment
  • Improve our corporate reputation
Enabling structures, systems and processes 7
  • Improve the agility and accuracy of our business planning processes and systems

OUR MARKETS

International

Africa

South Africa

The strategic role of our international region is to:

  • build brand equity in select markets for our key global brands
  • diversify Distell’s geographic risk via local route-to-market in select markets with a focused portfolio
  • act as a hedge against currency volatility

We aim to accelerate sustainable growth in the region to become the continent’s leading player in wines, spirits and non-beer RTDs.

We aspire to increase our value market share of the total alcoholic beverage market in South Africa by 50 bps per annum.

OUR WINNING STRATEGIC ASPIRATIONS

Top-down financial and non-financial strategic goals for the Group and key business units developed for a five-year horizon:

  • Grow and win in South Africa
  • Expand into Africa to lead the market with mainstream wines, spirits and RTDs
  • Build a scale presence in one select emerging market
  • Optimise profit from our export model for wine, Amarula and Scotch whisky in priority international countries
  • Win in premium wine and spirits
  • Deliver shared value to local communities where we have a footprint
  • Be the leading employer of choice in the alcoholic beverages industry

OUR SHORT-TERM STRATEGIC PRIORITIES

Category growth

Geographic growth

Improved margins

These priorities are underpinned and enabled by business transformation initiatives.

OUR 10 GUIDING PRINCIPLES:

The principles that guide the way we execute our strategy:

  1. We will deliver memorable, distinctive and compelling consumer experiences that appeal to defined consumer needs in each targeted consumer occasion
  2. We will deliver a tangible quality advantage at each price point we choose to compete at
  3. We will strive to be the number one or two player by value in each of our primary markets, niche segments or brand categories
  4. We will actively manage our portfolio of products and brands to ensure we reduce complexity and maintain clear focus and viability
  5. We will enter markets with competitive products with consumer appeal priced to encourage rapid adoption, volume off-take and scale consumption
  1. We will invest deeply in people by establishing pools of diverse talent to proactively populate our critical job families for both existing and emerging businesses
  2. We will innovate and fine tune our operational and business models to ensure they are replicable and deliver efficiently in all markets in which we choose to compete
  3. We will only focus on acquisitions closely aligned to our core capabilities and which we will be able to successfully integrate into our overall business within two years of acquisition
  4. We will assertively defend our position in the cider business by playing in key opportunity spaces and through enhanced innovation
  5. Our stretch goals and targets will be realistic and achievable, requiring strategic thinking, innovation, collaboration between the corporate centre and markets, as well as disciplined operational execution

Directorate & executive

Chairman & board



BOARD OF DIRECTORS

Jannie Durand (52)

BAcc (Hons), MPhil (Oxon), CA(SA)

Non-executive chairman

Gender: Male

Tenure and committees: Appointed to the board, remuneration committee and the nomination committee in 2012 and as a member of the investment subcommittee in 2015. Appointed as chairperson of the board in 2016 and as chairperson of the investment subcommittee in 2015

Expertise: Financial markets and investments, international business, general business, mergers and acquisitions, marketing, fast-moving consumer goods and governance

Other: Chief executive officer of Remgro and a director of, inter alia, RCL Foods, RMI Holdings Limited and Mediclinic International PLC


Gugu Dingaan (43)

BCom (Acc), H Dip Acc, CA(SA)

Independent non-executive

Gender: Female

Tenure and committees: Appointed to the board in 2005, as a member of the audit committee in 2006, as chairperson of the social and ethics committee in 2012, as a member of the risk and compliance committee in 2016 as a member of the investment subcommittee in 2015 and as a member of the remuneration committee and the nomination committee in 2017.

Expertise: Financial markets and investments, general business, mergers and acquisitions, transformation, risk management and governance.

Other: Investment executive at WIPHOLD and non-executive director of various WIPHOLD investee companies.


Dr Prieur du Plessis (64)

BSc (QS), MBA (Cum laude), Doctor of Business Administration (DBA) - Finance, Chartered Director (SA)

Independent non-executive

Gender: Male

Tenure and committees: Appointed to the board in November 2015, as member of the audit committee in 2016, as chairman of the risk and compliance committee in 2016 and as a member of the social and ethics committee in 2016.

Expertise: Financial markets and investments, general business, governance, mergers and acquisitions, risk management.

Other: Chairperson of Plexus Holdings, an investment management business he founded in 1995. He also serves as director of Professional Provident Society (PPS) Insurance Company and PPS Investments. He is a member of the advisory board of the University of Stellenbosch Business School (USB), chairperson of the audit and risk committee and a member of the investment committee of Stellenbosch University. Additionally, he is professor extraordinaire at the USB, Honorary Consul General of Slovenia for South Africa and Deputy Dean of the Consular Corps of Cape Town.


GCJ Tielenius Kruythoff (68)

Business Economics Erasmus University in Rotterdam, Holland

Non-executive

Gender: Male

Tenure and committees: Appointed to the board, and as a member of the investment subcommittee in 2019.

Expertise: International business, general business, mergers and acquisitions, marketing, fast-moving consumer goods

Other: Chairman Enactus, Chairman Mr Green Africa, Chairman Foods United.


Pieter Louw (50)

CA(SA)

Non-executive (alternate for JJ Durand)

Gender: Male

Tenure and committees: Appointed to the board, as alternate director for JJ Durand, in 2014, to the investment subcommittee in 2015 and to the risk and compliance committee in 2016. He attends the audit, remuneration and nomination committee meetings as an invitee.

Expertise: Financial markets and investments, general business, mergers and acquisitions, risk management and governance.

Other: Board member of RCL Foods Limited. He is currently Head of Corporate Finance at Remgro.


Joe Madungandaba (61)

CPA(SA)

Independent non-executive

Gender: Male

Tenure and committees: Appointed to the Distell board in 2000.

Expertise: Financial markets and investments, international and general business.

Other: Group chief executive officer of Community Investment Holdings Group, non-executive chairman of Schneider Electric, non-executive deputy chairman of Jasco Electronics Holdings and non-executive director of Air Liquide Healthcare and of Afrocentric Limited.


Ethel Matenge-Sebesho (64)

MBA (Brunel) and CAIB(SA)

Independent non-executive

Gender: Female

Tenure: Appointed to the board in 2015 and as member of the risk and compliance committee in 2016 and the audit committee in 2018.

Expertise: Financial markets and investments, international business, general business, marketing, risk management and governance.

Other: Director on the boards of FirstRand and FinMark Trust.


Chris Otto (69)

BCom LLB

Independent non-executive*

Gender: Male

Tenure and committees: Appointed to the board in 2011 and as a member of the investment subcommittee in 2015.

Expertise: Financial markets and investments, international business, general business, mergers and acquisitions, retail operations, marketing, manufacturing, risk management, legal, human resources, sustainability and governance

Other: Founder director of PSG Group, Capitec Bank Holdings and Zeder Investments. He is also non-executive director of Kaap Agri Investments and serves on selected audit and remuneration committees.


André Parker (68)

MCom

Independent non-executive

Gender: Male

Tenure and committees: Appointed to the board in 2008 and as lead independent director in 2016. He was appointed as chairman of the remuneration committee in 2013 and as chairman of the nomination committee in 2017. He has been a member of the investment subcommittee since 2015

Expertise: International business, general business, mergers and acquisitions, marketing and fast-moving consumer goods.

Other: Retired managing director of SABMiller Africa and Asia, where he served on several boards of SABMiller subsidiaries, and was also an executive committee member of SABMiller PLC. He is also a director of Standard Bank.


Richard Rushton (56)

BCom

Group chief executive officer

Gender: Male

Tenure: Richard was appointed to the board in 2013 following various leadership roles with SABMiller in Africa, Asia and Latin America since 1997. He initially held leadership positions at Barclays and Adcock Ingram before joining SABMiller. Richard’s role is to ensure the company delivers on its key strategic objectives and to build a high-performance culture within the company.

Expertise: International business, mergers and acquisitions, marketing and fast-moving consumer goods.


Catharina Sevillano-Barredo (56)

BCom (Hons), CA(SA)

Independent non-executive

Gender: Female

Tenure and committees: Appointed to the board in 2008, as chairperson of the audit committee in 2009, as member of the risk and compliance committee in 2016 and investment subcommittee in 2015.

Expertise: Financial markets and investments, international business, general business, mergers and acquisitions, transformation, risk management and governance.

Other: Founder, director and chief financial officer of the Universal Healthcare group of companies and formerly a director of WIPHOLD and Concor. She was also a member of WIPHOLD’s audit committee and chaired the Concor audit committee.


Lucas Verwey (44)

BCompt (Hons), CA(SA), CFA

Group chief financial officer

Gender: Male

Tenure: Lucas joined Distell in 2014 from Remgro where he was an investment executive overseeing a specific portfolio of investments since 2008. Lucas was appointed to his current position in September 2015. Following the executive restructure in February 2019, he is oversees the financial sustainability and growth of Distell through financial planning and reporting and has taken on new portfolios such as mergers and acquisitions, investor relations, Governance and risk management. Previous oversight of Information Technology has been moved to Corporate Services. Audit, Risk & investment committee invitee.

Expertise: Financial markets and investments, general business, mergers and acquisitions, valuation, risk management and governance


Lizelle Malan (39)

BCom (Hons), CA(SA)

Group company secretary

Gender: Female

Tenure and committees: Lizelle joined Distell in 2012. She performs all statutory company secretarial functions and is also responsible for the company’s forensic compliance, risk management and strategic financial projects .

Expertise: Retail operations, fast-moving consumer goods, risk management, legal and governance.





EXECUTIVE MANAGEMENT

Bridgitte Backman (55)

BSc (Chemistry), HDE, MBA

Director: corporate and regulatory affairs

Gender: Female

Tenure: Bridgitte joined Distell in 2016 and is responsible for the overall reputation management, stakeholder and corporate citizenship strategy of the company. She has multi-industry experience in different functional, business and executive roles.

Expertise: General business, fast-moving consumer goods, manufacturing, transformation, risk management and sustainability.


Wim Bührmann (52)

BAcc (Hons), CA(SA)

Managing director: Southern Africa

Gender: Male

Tenure: Wim joined the Group in 1994, was appointed head of new business development in 2007 and took up his present position in July 2010. He is responsible for our business functions in South Africa and BNLS countries, including sales, distribution and marketing operations.

Expertise: General business, mergers and acquisitions, and manufacturing.


Donovan Hegland (43)

BCom (Hons) (Business Economics)

Director: Growth & Innovation

Gender: Male

Tenure: Donovan joined Distell as Marketing Director: Southern Africa in 2010 post various leadership roles at BAT. In 2015 he moved on to head up the Africa business, setting the transition strategy for the business unit focusing on the portfolio, local production and route-to-market platforms in key markets. Donovan took over the Global Marketing function at the end of 2017 and transitioned the role into Growth & Innovation for the group focused on: transformational strategy, foresight and insight development, health & profitability of the brand portfolio, break out innovation, digital transformation and marketing capability development.

Expertise: Africa, general management, marketing & sales, innovation & digital transformation, human resources, agile leadership.


André Opperman (46)

BA Honours (Industrial Psychology)

Director: strategic change initiatives

Gender: Male

Tenure: Appointed to current position on 1 April 2019. Not a board member. Career highlights include Head of HR – BAT Zimbabwe, HR Director RACEC, Head of HR Distell SA

Expertise: General business, fast-moving consumer goods and human resources


Kershen Pillay (36)

BCom; Bcom Honours; CA (SA); MBA

Director: corporate services

Gender: Male

Tenure: Kershen joined the Distell team in July 2015 as the Financial Manager in New Germany. In April 2016 his skills and expertise were sourced at Head Office: SA as their Financial Manager. He was promoted to Director: Corporate Services as of the 1st April 2019. This newly established Corporate Services function is the catalyst for Distell’s digital transformation. The vision is to be a customer centric, digitally enabled platform that deliverers exceptional customer experiencing and drives Distell into the future.

Expertise: Financial markets and investments, general business and risk management


Kate Rycroft (45)

BSocSci (Hons), MBA

Managing director: venture business

Gender: Female

Tenure: Kate is a member of Distell’s executive committee and is the Managing Director of its Venture Businesses. Her portfolio includes Distell’s International Spirits business, Libertas Vineyards and Estates Premium wine business and International Export business, Henry Taylor and Ries. She is responsible for executing key strategic changes within these portfolios under a renewed operating model. Prior to this role she was Director Corporate Development, responsible for corporate strategy and M&A. Kate has a vast depth of experience in strategy development & execution, business management, mergers and acquisitions, business transformation, deal integration and deal origination. She joined Distell in 2003, prior to which she worked for a global investment bank in London.

Expertise: Business management, mergers and acquisitions, business transformation, deal integration and deal origination.


JP van der Walt (55)

MCom (Industrial Psychology)

Director: human resources

Gender: Male

Tenure: JP joined Distell in 2014 after a long career at British American Tobacco South Africa (BAT SA). He is responsible for the full spectrum of human resources activities across Distell Group.

Expertise: Human resources


Johan van Zyl (46)

BEng (Chemical), PrEng, MBA

Director: supply chain

Gender: Male

Tenure: Johan joined Distell in 2016 as the head of manufacturing and was appointed as director: supply chain in 2017. He is responsible for optimising Group supply chain operations across procurement, planning, manufacturing, warehousing, logistics and technical centers of excellence (intrinsics, engineering, capital projects and safety, health, environment, risk and quality). Johan has multi-industry experience at operational, business and executive level. Johan began his career at Anglo American where he held various line and project management roles. He then joined SAB where he held manufacturing and general management roles before moving to Cadbury/Kraft Foods overseeing the supply chain for sub-Saharan Africa and held general management roles at Anglo Vaal Industries.

Expertise: General business, fast-moving consumer goods, integrated supply chains, manufacturing and operations


Len Volschenk (47)

BCom (Hons) (Marketing)

Managing director: Africa

Gender: Male

Tenure: Len joined Distell as head sales and operations in March 2017 before moving on to his current role as managing director for Africa in May 2018. Before joining Distell, Len held various leadership roles within SABMiller of which the latest was managing director for Namibia.

Expertise: General business, mergers and acquisitions, wholesale and retail operations, trade marketing and marketing, sales and operational, people and team capability building, commercial and business acumen.




Investor Center

Calendar

5th June 2019 Investor trade visit – Tembisa
Investor Presentation Investor Trade Visit Thembisa
13th – 14th March 2019 Bank Of America Merrill Lunch Sun City Conference
28th August 2019 Full Year Annual Results
12H00
Van Ryn's Distillery and Brandy Cellar
Van Ryn Road, Vlottenburg, Stellenbosch

Webcast Link Directions 23rd October 2019 Annual General Meeting
21st – 22nd November 2019 Investec CEO Conference
1st March 2019 Interim Financial Results

Webcast Link


27th February 2020 Interim Financial Results
27th August 2020 Full year Financial Results
17th - 18th March 2020 BAML Sun City Investor conference
16th - 17th September 2020 RMB Off Piste investor conference
21st October 2020 Annual General Meeting


Investor Center

Analyst Coverage

Avior Capital Markets Warwick Bam 021 440 5561 warwick@avior.co.za
Investec Anthony Geard +27 21 416 1431 Anthony.Geard@investec.co.za
Renaissance Capital Siphelele Mhlongo 011 750-1420 SMhlongo@rencap.com

Investor Center

Sens Announcements

Investor Center

Share Price Information

Investor Center

Ownership Restructure

Contact

Lizelle Malan (Group Company Secretary) | Frank Ford (Investor Relations)

Email Investor.Relations@distell.co.za

Tel +27 (0)21 809 7000