Distell is the owner of a well-balanced portfolio of trademarks. Consumer branding is at the heart of everything we do and starts with marketing strategy as a driver of business change.
Our long-terms success depends on our ability to continue to build and develop brands to satisfy consumer needs. Our approach is to improve market segmentation, consumer understanding, brand positioning and investment decision-making, effective market execution and measuring trade implementation.
Constant innovation is essential in all facets of marketing and is at the heart of a newly embarked on marketing renewal programme that seeks to deliver new excitement and agility to our brands and marketing people.